SPARKsouth | Building a Career in Digital Marketing

The SPARKsouth conference exposes attendees to multiple marketing career paths and sessions dedicated to mentoring and developing students’ professional skills and mindsets.

Due to Covid, the conference that typically takes place in venues such as UGA’s Terry College of Business or Truist Park was completely digital.

Marketing Industry/TrendsSetup - marketing matchmakersOctober 20, 2020sparksouth, SPARKsouthComment

The Marketing Career Path : From Entry-Level to Chief Marketing Officer

While the number of jobs in the marketing field will continue to increase over time, today’s marketing landscape does not guarantee that a recent marketing graduate will obtain an entry-level job in marketing. To say that there is a “conventional career path” to become a marketing executive would be a stretch, but there is a rough outline of what one could expect when climbing the career ladder.

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SPARKsouth - Navigating a Digital Marketing Career

SPARKsouth, is an annual conference designed to connect college students with digital marketing professionals who can help highlight different paths to digital marketing careers. This year’s event was sponsored by Nebo Agency, the University of Georgia’s Terry College of Business, Setup™, Simpli.fi, and 22squared.

The conference exposes attendees to multiple marketing career paths by offering three distinct conference tracks - brand, agency, and entrepreneur - with a career development break out room. An entire day dedicated to mentoring and developing students’ professional skills and mindsets, SPARKsouth gives marketers at every level the opportunity to connect.

Marketing Industry/Trends, Marketing Career AdviceSetup - marketing matchmakersOctober 24, 2019sparksouthComment

Why You Shouldn’t Underestimate Interns

Interns are much more than their popular coffee-fetching stereotypes. Tiffany Ujjin, Sales and Marketing intern at Setup, shares her perspective about optimizing and utilizing interns and how to improve internship programs.

Marketing Industry/TrendsSetup - marketing matchmakersJuly 23, 2019marketing continuing education, sparksouthComment

6 Questions for Inspirational Women in Marketing

The marketing industry is overwhelmingly female. To celebrate the women who make up the marketing profession during Women’s History Month, we asked women marketing leaders from Interface, Hiscox USA, Mizuno, and Great Clips Inc. about their personal triumphs, tribulations, and advice about working in the marketing industry.

Marketing Industry/Trends, Women in MarketingSetup - marketing matchmakersMarch 26, 2019women in marketing, marketing continuing education, sparksouthComment

The Role of a Marketing Intern

When it comes to the summer season, marketing students look for full-time jobs or internship opportunities...and companies methodically craft their job descriptions with hopes of attracting top talent.

What qualities make up a good intern candidate? How does a company simplify the search and interview process? There is so much to consider when looking for an intern prospect…let Setup™ guide you.

Marketing Industry/TrendsSetup - marketing matchmakersMarch 5, 2019marketing intern, Internships, hierarchy, gaps, agency-client relationship, intern, marketing continuing education, sparksouthComment

Setup Offers Marketing Recruiting

Matchmaking between brands and agencies has always been our bread and butter… but we are often asked for help filling marketing job openings or connecting marketers with potential jobs. In one sense, we have always been amateur recruiters, so it is time to formalize the offering.

To fulfill our promise to brands as a go-to marketing resource, Setup is now offering recruiting as a service.

Setup News/EventsSetup - marketing matchmakersJanuary 29, 2019recruiting, types of agencies, intern, hierarchy, gaps, sparksouthComment

The Different Roles within Marketing Agency Departments

Just like how a marching band has multiple sections to sound good, a marketing agency has multiple departments to function properly. Navigating the different roles and purposes of each department can get confusing and overwhelming, however.

Here is a simple breakdown of some typical agency departments (and the roles within) for those interested in working in/for a marketing or advertising agency.

Marketing Industry/Trends, Marketing Career AdviceSetup - marketing matchmakersJanuary 15, 2019agency roles, job seeker content, types of agencies, intern, hierarchy, agency-client relationship, gaps, Agency 101, Marketing, sparksouth Comments

SPARKsouth - Find Your Passion

The annual SPARKsouth conference aims to benefit college students looking to build a career in digital marketing. The day focuses on career development with insights from expert panelists, mentor pairings, keynote speakers, networking opportunities, interviewing skills, and marketing career planning.

Representatives from brands and agencies served in panels and gave an overwhelming amount of helpful advice. Continue reading for their key tips.

Marketing Industry/Trends, Setup News/EventsSetup - marketing matchmakersOctober 2, 2018SPARKsouth, marketing career path, marketing roles, job seeker content, intern, marketing continuing education, sparksouthComment

Bridging the Gap in Marketing Talent

How can companies leverage the experience and skills of employees when there is a distinct age/experience gap between the two? Growing up in different times in different generations can lead to barriers in a workplace. With purposeful communication and teamwork, however, forces can unite to create good work.

Marketing Industry/TrendsSetup - marketing matchmakersMarch 27, 2018market talent, senior marketers, Senior-level marketers, entry-level marketing job titles, entry-level job in marketing, marketing career, marketing roles, Job filler content, recruitment, intern, hierarchy, gaps, marketing continuing education, sparksouthComment

Perfect Interview Questions to Fill Empty Marketing Roles

Hiring a new candidate for a marketing role can be challenging. Sourcing qualified candidates and then assessing both their capabilities and compatibility with the team can be difficult. It is imperative to ask the right questions to ensure that the person is the best fit.

Setup™ provides essential questions hiring leaders need to ask when hiring a new marketing candidate.

SPARKsouth Recap 2017

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