For Brands
Choose the right agency partner.
We help brands clarify the need, shape the agency path, and connect with qualified options worth meeting.
Marketing matchmakers
Setup helps marketers choose the right agency and helps agencies become the right choice.
Setup brings clarity, context, and human connection to the agency decision process, helping brands find the right partner and helping agencies show up as the right choice.
12+ years
connecting brands and agencies through better-fit partnerships
1,400+
brand and agency connections made
125K+
marketers reached through Setup content annually
Two sides. A better way to build marketing partnerships.
Setup sits between brands and agencies with a practical view of both sides. We help brands understand what kind of agency relationship they need, and we help agencies build the credibility, clarity, and visibility that make them easier to choose.
For Agencies
Become the right choice.
We help agencies strengthen credibility, sharpen positioning, and engage with the right level of Setup support.
Not sure where to start?
Whether you are choosing an agency or working to become the agency brands choose, we can help you understand the best next step.
CLEARER CHOICES. BETTER PARTNERSHIPS.
The right agency choice starts with understanding the need.
Some brands need an Agency Collective partner. Others need a specialized, right-sized team for a specific project, category, market, or timeline. Setup helps clarify the need first, then recommends the agency option that makes the most sense.
For Brands
Find qualified agency options worth meeting.
Agency Collective Search
For brands that need qualified introductions to Agency Collective partners aligned to their goals, budget, and timing.
Specialized Agency Options
For focused, niche, local, boutique, or project-based needs where a right-sized partner may be the stronger choice.
Custom Agency Search
For more complex searches, formal procurement requirements, broader agency consideration sets, or highly specific criteria.
For Agencies
Choose the right way to grow with Setup.
Setup Certified
A credibility signal and entry point into Setup’s private agency database.
Agency Assessment
A deeper evaluation of positioning, proof, capabilities, fit, and readiness.
Sustainable Pipeline
A selective growth relationship for agencies seeking deeper Setup alignment and stronger-fit opportunities over time.
Trusted Connections
Why Brands and Agencies trust Setup.
Setup helps brands make more confident agency choices and helps agencies better understand what makes them the right choice. The trust comes from listening closely, understanding both sides, and bringing the right context to every connection.
Brand needs
“I really appreciate how Setup has taken the time to learn about our business and marketing needs before recommending agencies that can help us accomplish our goals.”
AGENCY PERSPECTIVE
“Setup takes the time to understand our business, the clients we like to work with, and our core strengths. That work helps them identify the proper fit and opportunity for us to explore.”
Brand trust
“Working with Setup takes the guesswork out of what agency I should look for. A lot of the vetting is done in advance, so I know I’m starting with agencies Setup trusts.”
Brands we’ve helped build stronger marketing partnerships
Why Setup
Choosing the right agency is hard.
Setup brings structure, perspective, and real agency-market knowledge to decisions that can be difficult to navigate on both sides. We help brands choose with more confidence and help agencies better understand what makes them the right choice.
01
We start with the need.
Brands often know the challenge, but not always the right agency model. Setup helps clarify the goals, scope, timing, budget, and decision context before recommending agency options.
02
We understand the agency side.
Agencies need more than visibility. They need opportunities and relationships that align with their strengths, positioning, services, size, and readiness.
03
We bring context to the choice.
Setup helps brands understand which agency options make sense for the work, and helps agencies understand how to show up with more clarity and confidence.
04
We create stronger connections.
Setup helps both sides move from a crowded marketing landscape to more focused conversations, stronger understanding, and better partnership potential.
Ready to move forward?
Ready to find the right agency or become the right choice?
Setup helps brands make more confident agency decisions and helps agencies build the credibility, clarity, and visibility that make them easier to choose.
For Brands
Find the right agency partner.
Understand your agency need, narrow the options, and connect with qualified agencies worth meeting.
For Agencies
Become the right choice.
Strengthen your positioning, credibility, and growth approach with the right level of Setup support.