Growth Options For Agencies
Become the right choice for the right brands.
Setup helps qualified agencies strengthen credibility, sharpen positioning, and understand how to become a stronger choice for the right brands.
How Setup works with agencies
Not every agency needs the same kind of support.
Some agencies need a credibility signal. Others need sharper positioning, stronger proof, or clearer ideal-client focus. Some are ready for a deeper growth relationship with Setup. We help qualified agencies understand where they are strongest and which level of support makes sense.
For credibility
Setup Certified
For clarity
Agency Assessment
For selective growth
Sustainable Pipeline
Why Setup
Built on real agency-brand match experience.
Setup has spent 12+ years helping brands clarify needs, evaluate agency options, and make more confident agency decisions. That experience gives Setup a practical view into what brands look for, how agencies are evaluated, and what helps agencies become the right choice.
1,400+
brand and agency connections made through Setup
“The close rate on the opportunities Setup brings us has been higher because they are already packaged and qualified.”
Kit Hues, Look Listen
Brands trust Setup to help them choose agency partners worth meeting.
Agency Growth Resources
Fresh thinking for stronger agency growth.
Explore agency-focused insights designed to help strengthen positioning, improve pitch quality, and build stronger brand relationships.
Latest Agency Insights
View All Blog Posts →
More from Setup
More ways to strengthen agency growth.
Pitch to Win
Improve your pitch story.
Get the free Art of the Pitch playbook, built to help agencies tell better stories, sharpen their pitch, and prove value more clearly.
Download the Playbook →Tools + Resources
Strengthen your growth engine.
Access guides, templates, and tools designed to improve pitch effectiveness, sharpen positioning, and support smarter agency growth.
Access Resources →Brand-Side Perspective
Understand how marketers think.
Explore conversations with CMOs, senior marketers, and brand-side practitioners to better understand marketer priorities, decision-making, and agency expectations.
Agency FAQ
Common questions from agencies.
Answers to common questions about Setup Certified, Agency Assessment, Sustainable Pipeline, and how agencies can engage with Setup.
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A: Setup works with agencies in different ways depending on their goals, readiness, specialization, and fit. Setup Certified is best for agencies that want a credibility credential and placement in Setup’s private agency database. Agency Assessment is best for agencies that want a deeper evaluation of ICP, positioning, proof, and readiness. Sustainable Pipeline is Setup’s most selective agency relationship for agencies ready for deeper alignment and stronger-fit opportunities over time.
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A: No. Setup Certified does not guarantee leads, referrals, introductions, or opportunity volume. It is a credibility credential and a way to be included in Setup’s private agency database for future fit-based consideration.
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A: Setup Certified agencies have met defined criteria across experience, proof, capabilities, and readiness. Approved agencies can use the credential publicly and maintain placement in Setup’s private agency database.
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A: No. Setup’s private agency database is used internally to help identify potential agency fit when relevant brand needs arise. It is not currently a public directory.
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A: Agency Assessment focuses on ICP planning, positioning, proof, readiness, and the types of opportunities an agency is best positioned to win.
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A: No. Agency Assessment is a deeper evaluation, but acceptance into Sustainable Pipeline depends on fit, readiness, category needs, capability, market demand, and Setup’s current collective composition.
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A: Yes. Setup works with a range of qualified agencies. Specialized agencies may be considered when their category focus, capability, proof, and market demand create a strong fit.
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A: Sustainable Pipeline is focused on stronger-fit opportunities over time. Any opportunity expectations should be defined by the specific agreement and fit with the agency’s capabilities, category relevance, and market demand.
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A: It depends on the engagement. Setup Certified is an annual paid credential for approved agencies. Agency Assessment is a separate paid evaluation. Sustainable Pipeline is a selective growth relationship with its own commercial structure based on the agency’s fit, goals, and level of engagement.
Next Step
Ready to become the right choice for the right brands?
Setup works with agencies in different ways depending on credibility, readiness, positioning, and growth goals. Let’s talk through where your agency is today and which level of Setup support makes sense.
Talk Through Your Agency Options