Setup creates content to help marketing professionals thrive by connecting them with insights, tools, templates, and people.

Setup CEO + Founder, Joe Koufman, sat down with Brian Canning, the Chief Marketing Officer at Hertz, to talk about collaborative leadership, listening to different perspectives, taking smart creative risks, building a brand people actually like, and how AI is helping Hertz move faster and scale more effectively.

Marketers spend significant time building their technology stacks, measurement frameworks, agency rosters, and professional skill sets forgetting that their network is just as important as any skill. The people you know can become sources of perspective, collaborators, hires, mentors, agency partners, sounding boards, customers, and future opportunities. That’s why Setup created AIMS. We wanted to connect more marketers and make those connections meaningful.

On October 8 at SCADshow, AIMS will bring together brand leaders, agency partners, marketing organizations, sponsors, and rising talent for a focused afternoon centered on two things marketers need more of right now: useful ideas and meaningful relationships.

Setup CEO + Founder, Joe Koufman, sat down with Melodie Nakhle, the Global Chief Marketing Officer for Amway, to talk about simplifying complexity, building strong partnerships, creating alignment across teams, and leading with curiosity, courage, and accountability.

Setup’s eighth annual Marketing Relationship Survey explores how brand needs and agency services have evolved over time. From content, social, and PR to web development, media, CRM, and specialized capabilities, the findings show how shifting market conditions change what brands need from agency partners—and where agencies have the greatest opportunity to provide value.

Why do clients end agency relationships?

We ask this every year in the Setup Marketing Relationship Survey and the answer has changed over time, but the data points to a larger theme: clients rarely leave simply because of circumstances outside an agency’s control. The agency plays more of a part with the departure than they may realize.