Setup creates content to help marketing professionals thrive by connecting them with insights, tools, templates, and people.

Setup CEO + Founder, Joe Koufman, sat down with Monica Lopez Gonzalez, the Chief Marketing Officer for Feeding America, to talk about curiosity, action, trust, purpose, and what it takes to lead marketing in a mission-driven organization.

Setup CEO + Founder, Joe Koufman, sat down with R. Ethan Braden, the Vice President, Chief Marketing and Communications Officer of Texas A&M University, to talk about courageous leadership, brand clarity, and what it takes to connect an institution’s essence to the people it serves.

In this episode, Madeline Evans, the Marketing Manager at Setup, interviews JD Jacobs, Manager of Franchise Marketing at Chicken Salad Chick, to talk about career growth, service, brand storytelling, consumer trends, and the small but meaningful ways marketers can make an impact every day.

Sometimes the best creative is born through limitations, red tape, and censorship. This blog explores how different brands like Levi’s and Coor’s Light navigate structure and rise to the occasion.

In this episode, Madeline Evans, the Marketing Manager at Setup, interviews John Mangan, the Director of Marketing for Big Brothers Big Sisters of Atlanta, about Disney, purpose-driven marketing, using a sales mindset in marketing efforts, and more. 

Joe Koufman, the Founder + CEO of Setup and newly elected President of AMA Atlanta, shares his vision for Atlanta marketing, and how marketers can work together to make that happen.