While companies spend a certain amount of time, thought, and money developing their external communication strategies for stakeholders and consumers, developing an internal communication strategy -- especially during a crisis -- is just as important.
Now that people are working remotely and have less face-to-face interaction, a cohesive internal communication strategy is vital for a company’s survival. Here is what your company can do:
Read MoreDuring a time of crisis, the last thing a consumer needs is a brand pushing a product into their face. At the same time, while brands need to be more empathetic and understanding, the last thing they should do is fall silent.
At the risk of sounding tone deaf, here are four things to think about before scheduling that post…
Read MoreThere is a lot of talk amongst agencies about being a “thought leader.” However, thought leadership requires time, resources, and intentionality in order to impact agency goals. Ironically, while agencies are the de facto “experts in marketing,” few devote the energy to “eating their own dog food” and wind up poorly positioning themselves.
If agencies want clients to trust them with their brand, then agencies need to take a taste of their own medicine. Joe Koufman, CEO of Setup, lists the improvement areas for agencies.
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