Email is one of the most critical outreach tools in a Business Development Representative’s tool belt. Adding personalization to emails can be a great way to start building relationships with prospects and potential clients, and increase your chances of standing out. This blog outlines three ways you can start incorporating personalization into your outbound email outreach.
Read MoreIn order to know and understand your prospects, you have to speak to them. What’s the quick and easiest way to capture thoughts and tone? A call. Here are 4 tips on how to master the art of cold calling so that your business strategy can be as efficient and effective as possible.
Read MoreEmail outreach is easily one of the most effective tools business development representatives have in their tool belts. But, with the constant noise and influx of messages in a prospect’s inbox, how can you stand out? Working in BD, it’s your job to rise above the clutter to get your dream prospect’s attention. Follow these three steps to increase your email’s open and engagement rates.
Read MoreAs marketing matchmakers, we at Setup are often asked by agency leaders how to best structure marketing and business development teams for growth.
In this article, Setup CEO, Joe Koufman, details the necessary steps to build a healthy business development team that will lead to growth.
Read MoreBrands are seeking agency partners that are capable of delivering fantastic work...but, in an agency-client relationship, the capabilities of an agency are only half of the equation to make up a successful partnership.
The other half is chemistry.
How can marketing agencies use chemistry to find more opportunities with clients?
Read MoreThere is a lot of talk amongst agencies about being a “thought leader.” However, thought leadership requires time, resources, and intentionality in order to impact agency goals. Ironically, while agencies are the de facto “experts in marketing,” few devote the energy to “eating their own dog food” and wind up poorly positioning themselves.
If agencies want clients to trust them with their brand, then agencies need to take a taste of their own medicine. Joe Koufman, CEO of Setup, lists the improvement areas for agencies.
Read MoreAs marketing matchmakers, Setup is often asked how agency leaders can best position their agency for growth.
We recommend to start by 1) differentiating your agency’s positioning, then 2) build a culture of business development where the business development team encourages growth, and 3) invest in the tools that prepare the agency for success.
While leads that come from referrals are the best, they are not scalable. At the end of the day, agencies need to generate leads, create a sustainable pipeline, then nurture that pipeline to convert the leads into clients.
Read MoreMost people are fearful of new business opportunities because they equate new business with additional work on top of their “day jobs.” Long nights and weekends are regular occurrences for agency teams pursuing a hot new client.
How can business leaders turn the inevitable groans that occur when the business development team shows up with a new opportunity?
Read MoreDear Marketing Agencies: “The cobbler’s kids have no shoes” is no longer a valid excuse for a poor agency positioning strategy. How can potential clients to have faith in an agency’s ability to market their brand if that agency cannot even market itself?
Marketing agencies face countless barriers to growth… and positioning is often one of the most important and most overlooked of these barriers. According to Forrester, 62% of B2B buyers say they can finalize a vendor list based solely on digital content.
An agency who does not prioritize positioning risks will not even make it to the decision process.
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