We interviewed over 75 Chief Marketing Officers, as well as some executives, from a variety of companies to get an inside look into the minds + journeys of high-performing marketing leaders. Learn more about the entirety of who we interviewed + the advice they shared below:
Read MoreHow can marketers differentiate themselves during the interview process?
Read MoreSince the last three months have been a hodgepodge of brands invading inboxes with COVID-19 updates and supportive messages, it is important for marketers to stand out from their competitors, but not abuse this powerful tool.
Read MoreAs customer service has transformed throughout the years from a pleasant in-store experience to a cross-collaborative effort throughout the customer buying cycle, the root of it all remains the same: when companies decide to make delivering excellence a priority, it is a win-win situation for both the consumers and company alike.
What are the benefits of implementing a customer service -driven marketing strategy? Here are 4 tips to improve your customer service strategy during COVID-19.
Read MoreWhile companies spend a certain amount of time, thought, and money developing their external communication strategies for stakeholders and consumers, developing an internal communication strategy -- especially during a crisis -- is just as important.
Now that people are working remotely and have less face-to-face interaction, a cohesive internal communication strategy is vital for a company’s survival. Here is what your company can do:
Read MoreWith the creation of email and social media channels, and advancements in video conferencing, the past few decades have proven that virtual connection can be just as strong, important, and effective as an in-person one. Virtual events can be just as, if not more, effective as an in-person event. The transition to the new normal for events should be easy as long as companies focus on the “human element.”
Read MoreAccording to a poll by the American Psychological Association, 69% of people are stressed by “lack of time” during the holidays. The lack of time can negatively impact personal relationships and lifestyle choices which ultimately bleeds into work productivity. How do you find the time to attend to family, friends, and yourself during the holiday season when work is pulling you in every direction?
Read MoreHow would you set a marketer’s table for Thanksgiving?
If the turkey is the brand, then what are the potatoes? The cranberries?
Read MoreWhether you are a Chief Marketing Officer (CMO), a content marketing manager, or social media specialist, you are going to have an annual review with your superior.
An annual performance review is an opportunity for self reflection and professional development: Are you meant for this job? Are you meant for this company? Are you meeting expectations? Are you exceeding them?
Before you walk in those doors, how can you best prepare for your performance evaluation?
Read MoreBorn mid 1990's to current 2000's, Generation Z are digital natives who have never lived a life without internet. By 2020, they'll have 40% of the purchasing power. Here are a few key points to know about them…
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