Holiday shoppers spend an average of $1,007.24 each during the Thanksgiving weekend, making it the largest shopping weekend - especially online shopping, accounting for over $7.9 billion of online sales in 2018 - of the year.

For most marketers, preparation for Black Friday and Cyber Monday campaigns takes place weeks in advance. 

Setup asked a few retailers from all industries and backgrounds about their experience preparing for the big day(s) - giving us a behind the scenes look into a marketer’s preparation for Black Friday and Cyber Monday…

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