Survival of the fittest means learning to adapt to the world around you. The marketing field is evolving constantly. Back in the day, marketing relied on gut feelings. Later, it relied on “vanity metrics.” Now, with the help of advanced technology, analytics has given marketers the necessary knowledge to inform marketing strategy. 

But...marketers need to educate and keep themselves up to date on these changes, or else, the marketer risks getting left behind. 

How can marketers continue their marketing education and why is it important to do so?