Posts tagged RFP alternative
Opinion | Brands: There May be a Better Way than the RFP to Find an Agency
Opinion | Brands: There May be a Better Way than the RFP to Find an Agency

The RFP process tends to be stale and can neglect the factors that usually make relationships sustainable and mutually beneficial. As advocates of connection and matchmaking, we believe an investment in discovery around the people-element (chemistry, communication, and capabilities) is equally crucial when determining a future agency partner.

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Agencies Are From Mars, and Marketers are from Venus

Agencies and brands come from different worlds so they have a complicated relationship, but it doesn’t have to be. AgencySparks works as the bridge, connecting and matchmaking agencies with brands. Here are some resources to ensure a healthy relationship between the two.

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