Marketers Toolbox - Pingdom

What is Pingdom?

Pingdom is a website monitoring service that analyzes website page load time in a fast and comprehensive manner.

Why is this tool helpful?

This tool offers uptime and performance monitoring to make a better end-user experience for users’ customers. Google reported that “53% of mobile website visitors will leave if a webpage doesn’t load within three seconds.”

Pingdom identifies issues causing slow load time so that the user can adjust their site accordingly and prevent losing potential business.

How is it used?

Pingdom uses 70+ global probe servers to identify users’ website issues. When problems occur, Pingdom identifies broken parts of the site, alerts the user instantly with solutions to the errors and notifies the user when the changes are implemented. Pingdom monitors and analyzes HTTP status and content changes in addition to the site in real-time. The Real User Monitoring feature examines performance data from multiple users to determine the website load speed for specific countries, browsers, or devices.

Who would benefit from using this tool?

Since browsers typically leave a site if it is not fast enough, anyone with a website could benefit from this tool. However, reviews have stated that the interface is more advanced. IT professionals and website operators who have a stronger understanding of code may benefit more from the analyses.