Marketers Toolbox - Loom
What is Loom?
Loom is a communication tool that uses video to save users time from sending emails back and forth.
Why is this tool helpful?
Loom helps instruct team members or communicate/provide support to customers in a quick, personable, and easy manner with detailed instructional videos.
How is it used?
To use Loom, users need to download the chrome extension and click on the icon to open the recording settings. Videos - audio, screen, or visual - can be made and instantly shared.
Watch the Loom video to see all the features!
Who would benefit from using this tool?
Anyone who has a complex product and wants to provide quality customer service would benefit from this tool. Loom allows users to provide in-depth videos answering questions or giving a product tutorial - cutting the time emailing back and forth in half. It is the next best thing to being face to face with the customer.
Businesses who train multiple employees at a time could also benefit from Loom.
Loom allows users to create unlimited videos that give communication and service a friendlier touch.
Pricing?
Loom is a free chrome extension.
Companies who track their Net Performance Score (NPS) and measure success based on the client’s input are more likely to improve and increase customer satisfaction. Surveys are a great tool to give the customer a voice and listen to the customer’s needs to provide the quantitative metrics to leverage change within a company.