Finding the Balance Between Creative + Data in Marketing

With the potential to stifle one another, creativity and data have not always made the perfect pairing in marketing. But, just like how french fries and milkshakes are an unexpected combination, when a brand creates a strategy based on creative and data working in tandem, magic ensues.

We asked David Grzelak, Chief Strategy Officer from The Shipyard, a creative and strategic marketing agency, about extracting insights from data collected and how brands can overcome challenges to create a successful strategy.

Marketing Industry/TrendsSetup - marketing matchmakersApril 21, 2020creative, data, data strategy, strategyComment

#MarketersBreakfast - Creating Fantastic Customer Experiences

Setup is dedicated to bringing together marketers at established brands and top marketing agencies. Each quarter, Setup hosts a #MarketersBreakfast that not only facilitates mixing and mingling but explores a topic that is intriguing to senior marketers.

The Global Director of Digital Product Strategy & Experience Design, from InterContinental Hotels Group (IHG) began the discussion by sharing insights from her 15 years focusing on exceeding customer expectations. Here are some tips…

The Objective behind Marketing Objectives

Marketing Industry/TrendsMadeline EvansSeptember 26, 2017marketing essentials, objective, business objectives, SMART, strategy, strategic planning, Strategic plan, marketing campaign, New Years, first agency, MarketingComment

Back to Basics - Using the Trojan War as an Analogy for Marketers

Marketing Industry/Trends, InfographicsJoe KoufmanAugust 30, 2016trojan war, greeks, insight, objective, strategy, stacticsComment

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