Most employers are not (and will not) demand workers to be in-person in the office five days a week. That means that there are many days when employees work from a home office, coffee shop, co-working space, or some other remote location. Connecting with coworkers through video and audio will only continue to grow.
Setup hosted a breakfast for some brand-side marketers to discuss remote work and how to make it better.
Read MoreThe Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders. The contributors’ powerful stories and advice led to our all-women networking group: In This Dame and Age, where we host discussions and connect women marketing leaders with one another. The latest event we held a discussion about fostering Creativity + Connection in the workplace.
Read MoreFor our first #MarketersBreakfast event back at the Miami Ad School @ Portfolio Center, we revisited a classic theme: Show and Tell, to share the marketing strategies, thought processes, and success stories of incredible brands like Aaron’s, NCR, The Coca-Cola Company, and ParkMobile.
Read MoreSetup’s latest Women’s Event “In This Dame and Age” discussed the importance and power of Mentorship. Representatives from a variety of companies such as Truist, IHG, Regal Cinemas, Hiscox USA, and The Home Depot attended to network and share their stories.
Read MoreThis blog post was written by Setup Founder and CEO, Joe Koufman, highlighting the origin of Setup and the multiple achievements that have followed throughout the years.
Read MoreIn February during pre-pandemic days, we would host “speed-dating” events for marketing agencies and brands to connect with and learn about one another’s needs, business, and personal goals. Since going virtual, we’ve explored themed topic events with 1:1 networking sessions that included panels, case study showcases, and group discussions.
After two long years of no speed-dating, we decided to bring this beloved event back, but with an added twist: Bingo!
Read MoreAfter a year of Covid, our Marketing Manager, Madeline Evans, went to camp over the summer to bring joy, insights, and a new Setup offering to the office. Read about the lessons she learned from the entire experience and more!
Read MoreThe October #MarketingMixer was the last one of the of the year! At the event, we provided tips to marketing leaders to combat burnout for themselves and their team. In addition to our input, the leaders who attended from a variety of companies such as Delta Airlines, Zep, Char-Broil, FIS, and more shared their own methods in their breakout and discussion rooms which ranged from running, dancing, and painting rocks.
Read MoreAs the expert marketing matchmakers, Setup prides ourselves on knowing the ins and outs of the agency-client relationship. After countless matches and conversations with both parties + yearly surveys tracking trends in the relationship, we’ve managed to highlight a few common themes.
In our latest virtual #MarketingMixer, we presented these findings to a group of marketing leaders from both the client and agency sides.
Read MoreAt Setup, we prioritize creating a safe space for communication between our client-side and agency-side marketers, and what better way to do that than through a therapy session. Last Thursday, we continued to foster those important conversations at our virtual #MarketingMixer event where we held our Marketing Group Therapy Discussion.
Read MoreThe Marketing Multiverse: Marketing in Small, Medium + Large Companies featured a panel of marketers with similar job roles from different sized beverage companies sharing their unique perspectives and experiences. The CEO of Arden's Garden Leslie Zinn represented the small company, the CMO of SweetWater Brewing Company Brian Miesieski represented the mid-sized company, and the Group Marketing Director of Coca-Cola Freestyle at The Coca-Cola Company Eric Lewis represented the larger company.
Read MoreOur February #MarketingMixer offered attendees the opportunity to learn about business matchmaking and then put their skills to the test in one-on-one Zoom break out sessions.
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